Venue Details

Established

Opened 2014

About

The LINQ is a high-energy promenade and entertainment district on the Las Vegas Strip that connects the casino floor to an outdoor shopping and dining area, anchored by the iconic High Roller observation wheel. The venue features a vibrant, modern aesthetic with LED lighting, interactive installations, and a carnival-like atmosphere that blends upscale retail with casual entertainment. It's notable for being one of the Strip's few outdoor pedestrian gathering spaces and delivers an experience that mixes shopping, dining, attractions, and people-watching in a walkable environment.

Address

3535 S Las Vegas Blvd, Las Vegas, NV 89109

Phone

(702) 731-3311

Fact

High Roller Observation Wheel

The 550-foot High Roller was the world's tallest observation wheel when it debuted in 2014. Its sealed, air-conditioned glass cabins offer 360-degree views of Las Vegas and take 30 minutes to complete one full rotation.

About the Venue

Layout & Flow

The open-air promenade design keeps foot traffic moving, making it one of the Strip's most accessible entertainment zones.

Photo Opportunity

Photo-Op Value

The High Roller and surrounding promenade provide exceptional visual appeal and photo opportunities compared to typical casino floor areas.