Venue Details

Established

Opened 2014

About

The LINQ is a high-energy promenade and entertainment district on the Las Vegas Strip featuring an open-air shopping, dining, and entertainment layout anchored by the 550-foot High Roller observation wheel. The venue combines a pedestrian-friendly atmosphere with a mix of restaurants, bars, retail shops, and attractions designed to feel more accessible and casual than traditional casino gaming floors. It's notable for breaking away from the enclosed, inward-facing casino model by creating an outdoor-style streetscape experience that encourages foot traffic and social gathering while still maintaining premium entertainment options.

Address

3535 S Las Vegas Blvd, Las Vegas, NV 89109

Phone

(702) 731-3311

Fact

High Roller Observation Wheel

The 550-foot High Roller was the world's tallest observation wheel when it debuted in 2014. Its sealed, air-conditioned glass cabins offer 360-degree views of Las Vegas and take 30 minutes to complete one full rotation.

About the Venue

Layout & Flow

The open-air promenade design keeps foot traffic moving, making it one of the Strip's most accessible entertainment zones.

Photo Opportunity

Photo-Op Value

The High Roller and surrounding promenade provide exceptional visual appeal and photo opportunities compared to typical casino floor areas.